The Making of a Market
Look who's playing!
PopCap's games have been downloaded from PopCap.com well over 350 million times since 2000 - and more than a billion times if you count downloads from all our other online distributors.
Surprisingly, most of these PopCap customers aren't the youthful, teenage, mid-20s set you might expect. They're a whole new crowd of 30-, 40-, 50-, and even 60-year-olds who are discovering casual computer games as a fun, fast, cost-effective source of leisure-time activity and entertainment.
While some of our games do draw the under-25 crowd, typical PopCap customers are 40-something women (who, at more than 600 million downloads to date, are out-downloading men three to one).
Even more interesting is that nearly half of all PopCap downloads have been by people who are 50 or older, and of those, over a third were by folks age 65 or older!
