The Making of a Market
What's the big appeal?
Simple: Casual games are fast to learn, easy to play, maddeningly addictive, and provide engaging fun that lasts for hundreds of hours - virtually forever in a well-designed game.
They're also ideal for today's busy, highly mobile lifestyle. They lend themselves to short sessions of play (say, 5 to 15 minutes... OK, often longer!). They can be played just about anywhere (on desktop computers, cell phones, iPod devices, PDAs and other mobile units). And they generally relax players rather than rev them up like hardcore games do.
Many folks, for instance, turn to PopCap games to take a break at work with Peggle or Insaniquarium™, to pass time in line or at a dentist's office with Zuma or AstroPop™, to compete with friends for high scores in Bookworm or Bejeweled 2, to unwind after a busy day with Chuzzle, and to play Bookworm Adventures with the kids before bed.
