Welcome!
The PopCap® Style Guide is your toolkit for making the PopCap name memorable. At PopCap, we hold our communications to the same passionate standard as our games: to be extraordinarily fun, constantly engaging and, well, great!
By following these guidelines, you help us convey our company’s unique personality in all our communications — so that when people think “fun, high-quality games,” they think “PopCap!”
What’s this guide for?
- Customer-facing communications
- Printed packaging, direct mail,
ads, etc. - Partner and marketing materials
- Sales sheets, brochures, signs, press kits, etc.
- Third-party Web portals
- Web sites, e-newsletters, banner ads, etc.
Who can use it?
- You’re welcome to use this guide if you’re a PopCap employee, partner or other party who is authorized to use PopCap assets (logos, art and trademarks) in order to sell or distribute PopCap games.
